Common coupon offers can be put into certain categories that you see over and over again, as businesses use coupons to promote their business. It is often hard to measure which type of offer works the best and the only way to find out for sure is to test them in the marketplace. It really depends on your customers and their preferences. You might even consider printing and handing out a short survey as to which coupon offers your customers would like to see.
Here is a Top Ten List of Coupon Offer categories, in no particular order.
Coupon Offer #1: A $(dollar) discount is given on a particular product or service. $3 off on a large pizza. $5 off on a hairstyle. $10 off on a meal on your birthday.
Coupon Offer #2: A %(percentage) discount is given of a particular product or service. 10% off on an oil change. 25% off on an article of clothing. 50% off on anything you can think of, is an enticing offer.
Coupon Offer #3: A premium offer which gets you something free when you take an action. The most common one is "Buy One, Get One Free".
Coupon Offer #4: A special occasion offer which gets you something free on your birthday, anniversary,or on a holiday. One of my clients gave a free appetizer, 25% off dinner, and a free gift to all the mom's on Mother's Day.
Coupon Offer #5: Create an event and give something away. Two for One Wine Tasting Party from 7 to 9 pm next Saturday. Grand Opening includes free gift for all who attend. Celebrity will be at our place next Saturdary afternoon fro 2 to 4 to sign autographs.
Coupon Offer #6: Offer a free trial of your product or service. Offer free samples of your product or service. Free 1/2 consultation on financial services is a possible coupon offer.
Coupon Offer #7: Recognize new customers. Free entree for first time customers. Free oil change for new customers. Free pizza for new customers only.
Coupon Offer #8: Do something special for children. Free kids meal with purchase of 1 adult meal.
Kids meal 99 cents. Free balloons for kids when they walk in the door. Anything free for kids wil work well to help bring the parents to your place of business.
Coupon Offer #9: Discount for Senior citizens. Any of the above coupon categories work well for senior citizens, and since an increasing percentage of the population is getting older, this is a category you should not over look.
Coupon Offer #10 Something different or unusual. Sit in the kitchen and watch the chef prepare your meal. Special tour of facilities (see how its done). VIP special entrance and exit. We will pick you up in a limo, give you a bottle of champagne, and drive back home after your done. The more creative the better.
You should have fun creating coupon offers for new customers and loyalty rewards for existing and returning customers. These types of coupon offers will help, particularly in today's economy, and in the long run will cost your business nothing, because of the increase in sales and margins, and bring your business incalculable and valuable customer goodwill.
http://ezinearticles.com/?Top-Ten-List-of-Coupon-Offers&id=2350602
0 comments:
Post a Comment